Designing a Relevant Digital Experience.
Once upon a time, there were two web professionals (a designer and a strategist) who weren’t afraid of the unknown. While the demand for innovation existed on paper, in reality it was another matter. Their colleagues challenged them to figure out how to spark less conventional—but still relevant—projects without scaring everyone.
They searched for a long time. They read a lot. They tested dozens of approaches. They failed often. They learned a great deal. They made new friends. And they never gave up.
Eventually, after a couple of years, they mastered what IDEO, Google, TBWA, and other avant‑garde companies had been building for decades. Simple and effective ways to harness psychology, group dynamics, creative sciences, cognitive approaches, and facilitation techniques to help teams invent together well beyond their usual habits. The power of collective intelligence, structured and optimized for today’s world.

Consider yourselves warned!
Start with “why”
For fans of Simon Sinek
&friends exists because the whole is greater than the sum of its parts.
Co-design, workshops, and new ways of working.
Business design, Design Sprint, Foresight, etc.
Contact
French & English