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Designing a Relevant Digital Experience.

Once upon a time, there were two web professionals (a designer and a strategist) who weren’t afraid of the unknown. While the demand for innovation existed on paper, in reality it was another matter. Their colleagues challenged them to figure out how to spark less conventional—but still relevant—projects without scaring everyone.

They searched for a long time. They read a lot. They tested dozens of approaches. They failed often. They learned a great deal. They made new friends. And they never gave up.

Eventually, after a couple of years, they mastered what IDEO, Google, TBWA, and other avant‑garde companies had been building for decades. Simple and effective ways to harness psychology, group dynamics, creative sciences, cognitive approaches, and facilitation techniques to help teams invent together well beyond their usual habits. The power of collective intelligence, structured and optimized for today’s world.

2012
the first collaboration
2016
the first workshops
2020
two freelancers
2023
The incorporation of &friends

Consider yourselves warned!

Comfortable with uncertainty.

Because we know the methods to navigate safely.

Radical collaboration.

No one is left behind.

Boldly realistic.

For corporate doublespeak, there's already enough competition.

No white label.

You have to be proud of what you do.

Let's break down silos, not people.

People first, always.

There is no tiger.

We'll have to tell you the story.

Specialists build towers, generalists build bridges.

Welcome to the era of bridges.

Start with “why”

For fans of Simon Sinek

&friends exists because the whole is greater than the sum of its parts.

Co-design, workshops, and new ways of working.

Business design, Design Sprint, Foresight, etc.

Contact

Where do we work?
Montreal, Quebec City, Paris, ++
French & English
By email
allo@andfriends.ca